References
About Wowflow
Wowflow is an easy-to-implement software that simplifies documentation and teamwork for facility management teams (FM). Wowflow’s goal is to support facility managers by providing a user-friendly platform that streamlines daily tasks and encourages seamless collaboration. The app supports facility managers and technicians in their maintenance and servicing tasks with work order management, asset management and collaborative functionalities.
We had already worked with several copywriters. Some of the content had to be deleted due to inadequate keyword strategy. We were also looking for a copywriter that would be able to tackle deeper technical topics.
Misha Voronko - Co-Founder & COO at Wowflow
Customer case study
increase traffic
Optimize the website and content for better visibility and ranking.
bring in more qualified leads
Encourage potential buyers to register organically.
achieve topical authority
Establish expertise and credibility on FM topics.
Goals
Deliverables
Various blog articles to address frequently asked questions and keep bringing leads into the database.
Blog articles with ready to use templates to help FM professionals resolve daily tasks and challenges in the compliance, service and maintenance area.
Knowledge hub of over 50 articles including:
Thought leadership articles and guides offering expertise on core FM topics to engage audience
Key metrics
40+
qualified leads per month
130%
traffic increased within 3 months of collaboration
60%
of total traffic driven by articles
